EDWARDS, CO – May 29, 2008,  – Slifer Designs is expanding retail operations in November, 2008 to the Willits Town Center in Basalt.  Modeled after the flagship store in Edwards, the new showroom will feature a variety of vignettes displaying furniture, art, accessories and “green” items for the home. 

Slightly larger than the Edwards store, the new Basalt showroom will be 5,255 square feet.  As part of the commitment to “green” design, we will incorporate eco-friendly finishes into the store design. Each week the merchandising team creates new vignettes, so the showroom offers fresh looks and unique merchandise.

“Our business formula of changing products weekly sets us apart from the competition,” said Susan Ferrari, Director of Retail Operations for Slifer Designs.  “In addition, we are doing more residential and hospitality design projects in the Roaring Fork Valley, so this move is a natural expansion for us. Our goal is to offer unparalleled service and exclusive products to the Roaring Fork Valley.”

Offerings from vendors including Henredon, Milling Road, Hickory Chair, Ralph Lauren, Baker, Century, Ankasa, Michael Aram and Lee Industries also set the showroom apart.  The Slifer Designs buying team attends the High Point furniture market twice a year and the New York gift show semi-annually in search of unusual and unique items, and to see the latest in the furniture industry.  The end result is a mix of products, with a mix of pricing, making this new shopping experience for the Roaring Fork Valley appropriate for everyone.

“Whether furnishing a new home or buying a birthday gift, our showroom has something for everyone,” continued Ferrari. 

The Basalt Slifer Designs showroom is located next to Whole Foods Market in the Willits Town Center. “The retail stores are showing continued momentum at Willits,” says Tom Belinski, Vice President of Development. “We are proud to have such a high quality addition in Slifer Designs, especially since they exemplify great taste with a local flair.”

Slifer Designs expects to open the new showroom doors in November, 2008.

Colorado Biz magazine recently named Slifer Designs as the 16th Top Woman Owned Company in Colorado, and Western Interior Design magazine has again included us in “The List” of their recommended national designers.  For more information, contact Slifer Designs at 970-926-8200 or sliferdesigns.com.